Miyerkules, Hunyo 25, 2014

Tobacco farmers overwhelmed over Mighty Corp’s assistance

Mighty Corp, a wholly Filipino-owned tobacco company has been helping out the farmers in Pangasinan and the Ilocos provinces have expressed relief that their tobacco leaves will have a sure market this year.

According to Mario Cabasal, president of the National Federation of Tobacco Growers and Cooperatives said that when he learned that Mighty has made commitments to initially buy at least 10 million kilograms of tobacco leaves and buy all the excess tobacco leaves that farmers could not sell to other buyers.

 “We limited to minimum areas fields planted to tobacco last year in anticipation of depressed demand due to the scheduled implementation of the sin tax,” Cabasal said. “good thing, some farmers were able to sell part of their low-grade harvests to Mighty Corporation in 2013,” he pointed out.

“Now that we are assured of an alternative market, besides other tobacco companies, our members will again be inspired to devote larger areas to the cultivation of Ilocandia’s most important cash crop,” he said.

Many farmers in the Ilocos Region shifted to planting yellow corn, which thrives in dry land where rainfall is scarce during the summer months. It’s selling the dry leaf often peaks just before the Holy Week.

“With Mighty’s assurance that the company will buy all the unsold tobacco harvested by farmers, we can also be sure that unlike in the past, prices will stay high even after the holiday season. Price cut downs on harvests after the Holy Week was an old practice of middlemen from Ilocos Norte to Pangasinan.

Mighty Corp aimed for more tobacco production from local farmers

Mighty Corp, one of the biggest local producers of low-priced cigarettes pursued to buy 10 million kilograms of tobacco products worth millions of pesos from farmers in the country.

In an official letter of intent that Executive Vice President Oscar P. Barrientos sent to National Tobacco Administrator Edgardo D. Zaragoza, said that they are buying tobacco from farmers 100 percent more than the five million kilograms that his firm bought in 2013.

“This is to assure our tobacco farmers of our willingness to help in response to the published report of the market leader in the tobacco industry to lessen production this year,” Barrientos said.

Market shares of Mighty surged to almost 20 percent of the low-priced cigarette brands in 2013 from three percent the previous year, which resulted to the payment P8.2 billion in excise taxes.

Mighty Corp paid 8B excise tax in 2013

Mighty Corp, a Bulacan-based tobacco manufacturer paid at least P8 billion for 2013 to Bureau of Internal Revenue.

This was announced by Oscar Barrientos, executive vice president of Mighty Corp., who added that “the tax we paid for the year 2013 just past reflects the jump in our market share and our fair share in the increased taxes on “sin” products.

He also said that despite charges in the news media and by some members of Congress against the company, no case has been filed in court.

The company paid P300 million in 2012, when its share of the local market of cigarette was a measly three percent. The said share went up since the government put into effect Republic Act 10352, or new sin tax law.

The law has synchronized a five-year adjustment of taxes on cigarettes for it to become a uniform P30 per pack in five years covering all brands.

Mighty Corp. is been known as a minor player, pitched in more than P8 billion of the excise tax. And they also devoted to several Corporate Social Responsibility projects in the country.

Martes, Hunyo 24, 2014

Mighty Corp assures tobacco production to farmers

Mighty Corp, a tobacco company based in Bulacan assured the farmers in the Ilocos Region and Cagayan Valley on the tobacco production in the region.

According to Oscar P. Barrientos, executive vice president of Mighty Corporation said that the company’s share of the domestic market has dramatically risen from five percent last year to 20 percent this year.

“We have earned our fair share of the market by making quality but affordable cigarettes that were smartly packaged, creatively and ingenuously sold to the mass market. That is the secret of our success in breaking the cigarette monopoly in this country and were mighty proud of our modest success coming from a home-grown and Filipino-owned cigarette company.”said Barrientos.

He reiterated that the Mighty has been consistently championed the cause of the Filipino tobacco farmers by buying a larger share of the low-grade tobacco leaves at a good prices. This year, they bought even the low-priced tobacco leaves.

Lunes, Hunyo 23, 2014

Mighty Corp's Oscar Barrientos

Retired Regional Trial Court Judge OSCAR P. BARRIENTOS has found himself on the other side of the defence as defender of the cigarette manufacturer Mighty Corporation.

As the executive vice president of Mighty Corp., Barrientos also doubles as company spokesman. He has become the face for the low-profile owners of the wholly-owned Filipino cigarette company, who have been doing their business for 68 years quietly and away from the prying eyes of the media and even from competitors.

But the former judge, who also leaches marketing and finance, sees his role in Mighty more of a battle in actual grassroot marketing rather than a courtroom drama.

Chinese migrant Emmanuel Wong Chu King founded La CampanaFabrica de Tobacos Inc. in 1945 as his way of helping Filipino war victims.

At first, Wong Chu King, married to Nelia, a Filipina, did everything from blending the tobacco to working as salesman, delivery man, collector, cashier and promoter of his products. The Company specialized in producing native cigarettes. The iconic La Campana and Magkaibigan were the company’s original brands.

In 1985, Mighty Corporation was established and became the American blended Virginia Cigarette Manufacturing Co. In 2001, Mighty entered into a cigarette manufacturing agreement with Sterling Tobacco to produce the latter’s trademarks. In 2004, the company entered into a cigarette manufacturing agreement with the Philip Morris Philippines as the latter brought the trademarks of Sterling Tobacco.

The rest is history. What used to be just a simple native cigarette manufacturer has expanded to become not just an industry pioneer but a force to reckon with under one name Mighty Corporation.

Barrientos, who joined Mighty Corporation a year ago upon the encouragement of the owners who happened to be good friends of his, can only at least in the best position that this company has to offer and will continue to offer.

While Mighty focuses on the non-premium cigarette brand, it does not lose focus on what makes it stick all these years. It has remained faithful to what it does best, producing cigarettes for the Filipinos market content with a 3 percent market share.

“Mighty has good taste, good price and good packaging,” stresses Barrientos.

While both prices for premium and the non-premium brands were adjusted to account for the increase in excise tax, the non-premium has a lower tax increase and therefore it has lower price hike while the premium brands have to endure with the huge price hike making them more expensive to the ordinary smoker.

As prices of cigarettes become more expensive, most smokers can no longer afford the premium cigarette brands so they shift to the non-premium brands benefitting Mighty, which has a total of 23 brands.

But Mighty has another big edge: Its clear understanding of the domestic market, which it has been serving well and faithfully for the past 68 years.

 “We have a very good distribution system focusing in the rural areas. Our distribution system touches system right down to the grassroots,” says Barrientos.

In fact, Mighty is very strong in the Zamboanga area. Its premium competitors though have been concentrating in the big cities and their distribution are mostly in big supermarkets.

“We understand the market better,” says Barrientos, who finishes his MBA at the Asian Institute of Management.

Another unique strategy is the company’s credit line offer to the rural sari-sari stores. This strategy does not only ensure that small stores carry Mighty products, but also augment the poor Filipinos capital to enable them to continue their small business.This has endeared them to the sari-sari store owners, who now prefer Mighty grateful for the lifeline provided to them.

According to Barrientos, 70 percent of Filipino smokers buy by the stick, not packs.The company has also tapped the direct selling network to further beef up its market. Barrientos explained that at the end of the day, the price of a merchandise will redound to the cost of production plus margin.

In the case of Mighty, it has never gone overboard in its expenses. Its operation has remained low cost with not much overhead cost.

“In the first place, we don’t have expats personnel to pay for. An expat can easily command $10,000 salary a month,” says Barrientos. Maintaining expats is expensive because the employer must also consider they have a lifestyle to keep.

All these years, Mighty has remained a low maintenance firm. It holds its headquarters in Makati, along the Pasig River which also serves as the residence of the company owners. Most traditional Chinese businessmen also reside in a building where they do their business. This lean organization is simple and bereft of the trappings of the high-end offices in Makati. It operates in an old but well-maintained building.

“Our strategy at the plant is to produce low cost but quality cigarettes, but we go for volume because there is a strong demand for our products,” says Barrientos. Its CSR program is mostly providing education to poor but deserving students. Now, it’s scholars are mostly children of tobacco farmers numbering 100 and is expected to reach 500 this year.

This scholarship program, which is geared for the tobacco farmers or through the Federation of Tobacco Farmers, has been going on for the past ten years already.

Part of its CSR program is to help improve the quality of local tobacco produce so they will not import anymore in the long run.“Why is the imported tobacco has better quality than the locally grown when they come from the same seeds,” says Barrientos.

The company also extends assistance to affected families during calamities without any fanfare. Barrientos relates that his father was a chain smoker who could consume three packs a day, but he does not smoke nor his seven other siblings.“But I don’t feel guilty being in this industry,” says Barrientos of his work in the cigarette industry, which is known to cause lung cancer.“The health warning that cigarette is addicting is right although it has no effect to some,” notes Barrientos.

His being in the industry does not give him also the license to encourage others to smoke.

“I will not encourage anyone to smoke, but let them find their own stick. Parents are only there to guide, although children may not follow them 100 percent,” says Barrientos, who used to play golf until he joined Mighty.

“I was supposed to be enjoying my retirement, but I was called to this job, something that I cannot refuse because it is very challenging. Aside from that, one of the owners is a good friend of mine and they treated me well and that’s what they’ve been doing with the rest of the employees,” says Barrientos, who finished law and management from the Pamantasan ng Lungsod ng Maynila and the Philippine Christian University.

“This is a family-owned corporation, but the owners are very fair and professional. I enjoy this job, otherwise I should have left already. It’s good to meet new people and become part of this company,” says Barrientos.

“I am happy here. Definitely, I am in the right company,” says Barrientos.

Biyernes, Hunyo 20, 2014

Mighty Corp increase production boost to Northern Luzon farmers

Last February, wholly-Filipino owned cigarette manufacturing company Mighty Corp pledged to double its purchase of tobacco from five million to 10 million kilos this year.
According to National Federation of Tobacco Farmers Association and Cooperatives president Mario Cabasal said the announcement of the company was expected to break the farmers’ dependence on giant tobacco companies, who enter into contract with farmers to make them plant high nicotine varieties.
“The farmers now have a buyer for low-grade tobacco,” Cabasal said.
Meanwhile, Mighty Corp also sponsored 100 college scholarship grants for children of tobacco farmers in La Union. The partnership agreements with farmers at the Hotel Ariana in Bauang, La Union last February 8.
Edgardo Zaragosa, Administrator of the National Tobacco Administration elated the entry of Mighty Corporation in the market, “which is good because competition in tobacco trading will help farmers, especially if the price is right.”
“If Mighty is absent, we will be having problems selling tobacco,” Zaragosa said.

Huwebes, Hunyo 19, 2014

Mighty Corp pushes the use of organic agri pesticide

Mighty Corp, a Bulacan-based tobacco manufacturer in the country pushed through their plans to develop and promote the alternative use for tobacco in which help reduce Filipino farmers’ reliance on chemical-based pesticides.  It will also help to increase tobacco farmers’ income, and protect the environment.
According to Mighty executive vice president and spokesperson, Oscar Barrientos said that the said move was part of the company’s corporate social responsibility thrust. He added that a growing number of Filipino farmers were shifting from chemical-based to organic pesticides, or a combination of the two. “This trend should be encouraged,” he explained.
Mighty has been coordinating with National Tobacco Administration, Fertilizer and Pesticide Authority (FPA) of the Department of Agriculture (DA) and University of the Philippines in Los BaƱos, Laguna (UPLB) in this effort to give the pond owners alternative.
Did you know that a lot of Filipino farmers make up 11.55 million of the country’s 38.6-million-member labor force? They contributed at least 20 percent of its gross domestic product. Insects and other pests have adversely affected farmers’ production of main agricultural crops, including rice, corn, coconuts, sugarcane, bananas, pineapples, coffee, mangoes and abaca. Also affected are secondary crops like peanuts, cassava, sweet potatoes, garlic, onions, cabbages, eggplants, calamansi, rubber, and cotton. Nicotine from tobacco has been used on crops as a natural insecticide that does not have the health and environmental risks of chemical-based pesticides.

Miyerkules, Hunyo 18, 2014

Mighty Corp helped out fish pond owners

Filipino-owned tobacco company, Mighty Corp donated tobacco dust, a fish pond conditioner that protects local ponds from predators. This will help millions of Filipino fish pond owners and operators as well as tobacco farmers nationwide.
“We are going to help the National Tobacco Administration promote the use of tobacco dust by donating to our thousands of fish pond owners and operators all over the country,” Mighty Corp. executive vice president Oscar Barrientos said.
“In doing so, we are helping both tobacco farmers and fish pond owners and operators increase their yield,” he said, adding the company previously sold tobacco dust to fish pond owners and operators.
Barrientos also said the authority promoted tobacco dust to control the population of snails and other fish pond predators. He added that it was an effective and economic option to replace highly toxic and cyanide-based chemicals used in the preparation or sterilization of fishponds.
Mighty aimed to increase the income of the tobacco-growing industry by buying 10 million tobacco leaves from local farmers all over the country.  The company allotted P700,000 for the purchase of green leaves.
The tobacco dust which promotes the growth of lablab, an algae and natural fish food, and serves as pond floor conditioner. Meanwhile, pond owners and operators use it to prepare or sterilize fish ponds before stocking fingerlings.
The studies conducted by a team from the Southeast Asian Fisheries Development Center in Tigbauan, Iloilo under the leadership of Joebert Toledo which confirmed the tobacco dust efficacy.
Mighty Corp which aims to help local tobacco farmers earn more with a projected increase in the production of tobacco leaves and tobacco dust while helping pond owners and operators and the environment as well. 

Martes, Hunyo 17, 2014

Mighty Corp vows to double local tobacco orders

Mighty Corp., a wholly-Filipino owned tobacco company decided to  buy 10 million kilograms of tobacco products worth millions of pesos from farmers in Northern Luzon and elsewhere in the country.

According to the company's executive vice president Oscar Barrientos said in an official letter of intent to National Tobacco Administration administrator Edgardo Zaragoza it would buy tobacco from farmers 100 percent more than the five million kilograms his firm bought in 2013.

“This is to assure our tobacco farmers of our willingness to help in response to the published report of the market leader in the tobacco industry to lessen production this year,” Barrientos, a retired regional trial court judge, said.

Barrientos said the critics had been spreading lies about the company, especially Mighty’s tremendous increase of its market shares.

The company's market shares went up to 20 percent of the low-priced cigarette brands last year from in 2012, in which the result of paying P8.2 billion in excise taxes.

Barrientos said the company’s market shares shot up following the implemented Republic Act 10352, or the Sin Tax Law, that leveled the playing field in the multibillion-peso tobacco industry which was controlled by Philip Morris and Fortune Tobacco.

Lunes, Hunyo 16, 2014

Non government agency overwhelmed on Mighty Corp's initiative for farmers

Mighty Corp, a Bulacan based tobacco manufacturer in the country has been vocal to their initiative to help tobacco farmers. The National Tobacco Administration chief Edgardo Zaragoza welcomed the assistance provided to tobacco farmers to the company. “The more players dealing directly with the farmers, the better and merrier. This is a big boost to the tobacco industry,” Zaragoza said.

He said that Mighty's CSR programs will increase the assistance provided to farmers and their families and “we hope this would encourage other cigarette industry players to do the same.”

Meanwhile, Mighty Corp decided to buy 10 million kilograms of tobacco leaves, one fifth of the industry’s total production. It has also provided 100 scholarships to high school graduate  children of  tobacco farmers.
Zaragoza said the NTA was working on the implementing rules for the excise taxes on cigarettes “to ensure that the taxes will directly benefit tobacco farmers.”

“In 2003, excise tax collection from tobacco increasaed by almost P35 billion. From P32 billion in 2012, it became P67 billion in 2013,” Zaragoza said.

Lunes, Hunyo 9, 2014

Church officials backs Mighty Corp’s CSR projects

Mighty Corp, a wholly Filipino owned company which is dedicated their works in helping out the needy.

With the Church officials who are elated over the charitable works of Mighty Corp, Archbishop Emeritus Diosdado Talamayan of the Archdiocese of Cagayan said the Wongchuking family was helping build churches and promoting devotion to Our Lady of Piat.

“For the past many years, I have known personally Mrs. Nelia Wongchuking, chair of the board of trustees of Wong Chu King Foundation Inc.,” said Talamayan.

 “She, together with the entire family, are great devotees of Our Lady of Piat,” the bishop said. He added that the family built a chapel for Our Lady of Piat in Malolos, which was a gesture of their devotion.


Mighty Corp purchased tobacco leaf for farmers

For the past few months, Mighty Corp, a wholly Filipino owned tobacco manufacturer pledges help to the farmers in the Ilocos Region and Cagayan Valley. The company assured of  brisk sale of tobacco leaves.

According to Oscar P. Barrientos, executive vice president of Mighty Corp said that the company’s share of the domestic market has dramatically risen from  five percent last year to 20 percent this year.

“We have earned our fair share of the market by making quality but affordable cigarettes that were smartly packaged, creatively and ingenuously sold to the mass market. That is the secret of our success in breaking the cigarette monopoly in this country and were mighty proud of our modest success coming from a home-grown and Filipino-owned cigarette company”, said Barrientos.

“With a bigger share of MightyCorporation in the market today, we are giving the tobacco farmers a fair shake of our success by offering competitive prices to their crops,” he added.

Barrientos stressed out that Mighty Corp consistently championed the cause of the Filipino tobacco farmers by buying a larger share of the low-grade tobacco leaves at a good prices. He also explained that the tobacco company bought even the low-priced tobacco leaves.

The domestic market for cigarettes became a virtual monopoly with over 90 percent of the market share when international tobacco giant Philip Morris acquired majority ownership of its lone competitor, Fortune Tobacco in 2010.

Huwebes, Hunyo 5, 2014

Tobacco manufacturer Mighty Corp giving hope to farmers

Filipino-owned company, Mighty Corp has been pushing to help the tobacco industry through their projects. One of which is helping three million tobacco farmers and their dependents increase their yield in the Ilocos and Cagayan Valley regions.

According to Mighty’s executive vice president Oscar Barrientos said that the company’s share of the domestic market dramatically increased from a minimal 5 percent in 2012 to 20 percent in 2013. This increased help to millions of tobacco farmers whose lives were dependent on the tobacco industry.

“We have earned our fair share of the market by making quality but affordable cigarettes that were smartly packaged, creatively and ingenuously sold to the mass market. That is the secret of our success in breaking the cigarette monopoly in this country and we’re mighty proud of our modest success coming from a homegrown and Filipino-owned cigarette company,” said Barrientos

 “With a bigger share of Mighty Corp. in the market today, we are giving the tobacco farmers a fair share of our success by offering competitive prices to their crops,” he added.

 “Last year alone, we have bought even the low-priced tobacco leaves. Had Mighty Corp. not done that, it would have created a great economic dislocation for tobacco farmers,” said Barrientos.

“We will be happy to offer better prices to tobacco farmers and are willing to tie-up with the Department of Agriculture and the National Tobacco Administration to cement our partnership with the farmers,” he said.

Aside from the farmers who were benefiting from Mighty’s growth, it also pushed their way to pay the right amount of taxes annually.

“Our contribution is in the form of taxes, because it helps the development of the country, with taxes. We were paying P300 million before, now we are paying more than P8 billion in excise taxes and that helps the economy. We also employed more factory workers. Now, we have more than 2,000,” he said.

Barrientos said with bigger contribution, Mighty was also expanding its corporate social responsibility projects to help tobacco cooperatives increase their production.

“As far as CSR is concerned, we will have irrigation pumps in their area and provide mini tractors. This will come in the form of grant. We will have scholarship grants,” he said.

“We have other plans. Aside from scholarship, by next year, we plan to give awards for outstanding farmers, in cooperation with the National Tobacco Administration,” he added.

Mighty Corp. had a long-term plan to improve its market share and help hundreds of thousands of tobacco leaf growers’ workers.

Mighty Corp agreed to pursue joint projects to farmers

Four months ago, group of tobacco farmers and Mighty Corp sealed an agreement to pursue joint projects designed to uplift the lives of farming families in Northern Luzon.
During the signing of agreement, it was attended by Mighty executives led by retired general Edilberto P. Adan and retired judge Oscar P. Barrientos, president and executive vice president, and Mario Cabasal, head of the National Federation of Tobacco Farmers and Cooperatives, Inc. The said theme for the project called “Sama-sama Tayong Pilipino sa Pagyabong ng Industriya ng Tabako.”
Meanwhile, they held a consultative meeting between 200 tobacco farmer leaders in Pangasinan, La Union, Abra and the Ilocos provinces and Mighty Corporation.
Through the company’s CSR arm, Wong Chu King Foundation Inc. handed 16 units of hand tractors worth P2.5 million and 90 units of water pumps worth P1.1 million to chapter delegations from seven provinces in Northern Luzon. 
 “We are happy that Mighty has stood firm on its commitments to help the 65,000 strong tobacco farmers in the Philippines with their pronouncements this year to purchase 10-million kilograms of tobacco leaves and the P10-million outreach projects for tobacco farmers,” said Cabasal after the agreement was signed by the new partners. “This is definitely a big help to us, tobacco farmers,” added Cabasal.
Cabasal expressed elation over the Mighty Corp’s commitments to initially buy at least 10 million kilograms of tobacco leaves.

Mighty Corp reaching out for fish pond operators

Bulacan-based tobacco manufacturer, Mighty Corp had pledge to donate tobacco dust for the tobacco farmers from the northern part of the country.

The fish pond conditioner protects local ponds from predators that will help millions of Filipino fish pond owners, operators and tobacco farmers nationwide.

“We are going to help the National Tobacco Administration promote the use of tobacco dust by donating to our thousands of fish pond owners and operators all over the country,” Mighty Corp. executive vice president Oscar Barrientos said.

“In doing so, we are helping both tobacco farmers and fish pond owners and operators increase their yield,” he added.

The NTA was promoting tobacco dust to control the population of snails and other fish pond predators, as this was “an effective and economic option to replace highly toxic and cyanide-based chemicals used in the preparation or sterilization of fishponds.”

The company targeting to level up the income of the tobacco-growing industry by buying 10 million tobacco leaves from local farmers all over the country as they allotted P700,000 for the purchase of green leaves.

The dust promotes the growth of lablab, an algae and natural fish food, and serves as pond floor conditioner. Pond owners and operators use it to prepare or sterilize fish ponds before stocking fingerlings there.

Fish stocking is the practice of raising fish in a hatchery and releasing them into a river, lake, or the ocean to supplement existing population, or to create a population where none exists.

Mighty Corp’s continuing efforts to help local tobacco farmers earn more with a projected increase in the production of tobacco leaves and tobacco dust while helping pond owners and operators and the environment as well.

Lunes, Hunyo 2, 2014

Mighty Corp’s rival stopped the new cigarette variant by BIR

Last May 3, the rival company of Filipino-owned cigarette manufacturer Mighty Corp cancelled the error printing of their new cigar variant.

The said flavoured-cigar, Marlboro Flavor Code that the permit that was issued by BIR was been revoked without securing a prior permit. “Please be informed that upon verification and comparison of the approved label of the subject brand name against the commercial label being manufactured and distributed in the market, it was found out that the actual color scheme was not in conformity with the approved color scheme for the particular brand,” LTS Chief Alfredo Misajon said.

He added that “the  color of the approved sample label bears shade of dark gray while the color of the actual commercial label found in the market is black.”
Misajon’s letter added  PMFTC blatantly violated the condition of the permit (ELTRD-(T)-011-05-13-87598) it issued to the firm with an explicit prohibition that:

“No changes/alteration of the color scheme on the approved commercial label shall be made without prior approval from the Commissioner of Internal Revenue.”

The reason why the permit was revoked because it failed to meet the specifications as stated in its application like the color and other details to be put in the pack, or carton cover.

The sources said that the Lucio Tan’s owned company has already signified its intention to appeal the adverse decision, adding that the error was due to the kind of paper used which could not meet  the color specified in its permit application.

“If an applicant applies for a bright red or blue color he must come out with the right coloration, not a shade of red or blue,” she said. And the infringement of patent and unfair competition can be avoided as provided for under Revenue Regulations Nos. 3-2006 and 17-2012.

A manufacturer should not also ride on the popularity of a brand that was previously registered, the same official said.

Mighty Corp’s competitor has been trying to employ various schemes to regain its market dominance, including the attempt last January, to sell in Mindanao and elsewhere at P245.00 per ream or P1.23 per stick of the same label with a black shade of color which the BIR subsequently banned, claiming that they cannot sell low-priced Marlboro because it is classified as premium brand.

They sent a letter-request to the BIR on Nov. 25, 2013, the company claimed there was a need to introduce new cigarette brands to reverse the current decline in its sales due to stiff competition.

“What is more worrying, we expect the down-trading to continue, with the Marlboro volume further decreasing to 7.9 billion sticks in 2014,” PMFTC President Paul Riley said.
Meanwhile, Mighty Corp has been dedicated to the Filipino people on their CSR projects and boosting the livelihood of the tobacco farmers in the country.